Giorgio Gobbi, Managing Director of IDB and Chairman of MERIDIANI, talks about Supersalone 2021 to the Swiss magazine Espaces Contemporains.
“[…] the Italian design system is composed of many small and medium-sized enterprises and the Salone has been one of the key elements to ensure the world leadership of this system. To restart it in September, even with an edition full of unknowns, is an obvious choice. It will also be the first opportunity for integration between the physical exhibition and the digital platform and this will allow, in case of mobility difficulties for visitors, to be able to enjoy the contents from any country in the world».
Giorgio Gobbi adds: “The balance will evolve, by force of things. […] Companies will no doubt begin to use the physical event differently. The bulimia of presenting many new products, all in one place at the same time, could be greatly reduced. The event will serve to present, in addition to some new products, other values that distinguish the brands and their creativity.”