Interior design has also gone phygital.

“The actual purchase is still done in the store, but at some stage, digital is part of the process” Mirco Cervi, Chief digital officer di IDB, in the panel moderated by Marc Sondermann, during the Fashion e-commerce Summit.

Aware of this evolution we focused on improving the interaction with the consumer, implementing digital configurators and high-level systems of Augmented Reality. “High definition makes the simulation very close to reality: we want to provide the instruments to be able to dream also from afar”.