Andrea Sasso, Chairman and CEO of IDB, participated to the event “ITALIAN LIFESTYLE INNOVATION: THE CEO PERSPECTIVE” organised by Jakala and The Innovation Group.

During the meeting, Sasso explained how the digital world, has become – in a complex year such as 2020 – a key instrument to maintain and strengthen the relation with consumers.

“Thanks to the great technical and managerial preparation of the IDB team, we acted immediately to study specific solutions, for each company, to be increasingly “connected” in the virtual space. This gave a strong acceleration to the Group’s digital projects, from internal organisation, to brand experience, to sales, points on which we will continue to priorotise, for the next three years.”