An interesting article on Interni Magazine on the evolution of communication between companies, specialized magazines and consumers.[The pandemic has accelerated the digital disintermediation]… promoting an online debate, transforming digital platforms into places of debate, confrontation and knowledge.
“All of the projects launched this year were subject of a narrative, video tutorials and descriptions, which were more or less successful”, explains Anna Sindona, Communications Manager at Very Wood – IFA Srl. “Our idea was to offer something more, to narrate the starting point in which the object took shape. We asked Rodolfo Dordoni to open up to an intimate and true imagery, on the birth of his collection.”
From here, as an example of storytelling, the video Egadi in which Rodolfo Dordoni illustartes how his new collection of chairs designed for Very Wood is born.

Video Rodolfo Dordoni:

Read the article in Italian: